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A website that worked fine three years ago can quietly become a liability. Here are the signals we look for before recommending a rebuild rather than a patch.

1. Your page speed is costing you customers

Anything over 3 seconds to first meaningful paint is measurably losing conversions.

2. Your CMS fights you on every change

If small content updates need a developer, the platform has outgrown its purpose.

3. Mobile traffic feels like an afterthought

Responsive patched onto a desktop-first build is never the same as designing mobile-first.

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